Strategy for Tourism

Strategy for Tourism

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 264 p.
  • 言語 ENG
  • 商品コード 9781906884079
  • DDC分類 338

Full Description


An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts.

Contents

Part IMission and Purpose, Chapter 3 Culture and Strategy; Part II: Strategic Analysis,Chapter 4 The External Environment: PEST, Chapter 5 The External Environment: Competition, Chapter 6 The Internal Environment: Capability; Part III:Strategic Choice, Chapter 7 Strategic Options, Chapter 8 Strategic Directions and Methods, Chapter 9 Strategic Evaluation, Chapter 10 Organising and Resourcing, Chapter 11 Managing and Monitoring, Chapter 12 Strategy in Action; Index

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