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Full Description
The Marketing Launchpad crystalises theory, best practice and experience into one practical volume that provides exactly what its title says: a launchpad to help your business lift off with successful marketing.
Contents
Foreword - Steve Chandler, author of The Story of You Introduction - Is you business ready for lift-off? Chapter 1 - Building your brand Chapter 2 - Advertising your products or services Chapter 3 - Brochures and leaflets that get noticed Chapter 4 - Better results with direct mail and e-mail Chapter 5 - Hidden riches in niche marketing Chapter 6 - Harnessing the power of the Internet Conclusion - What next? Acknowledgements About the author



