Hitting the Sweet Spot : How Consumer Insights Can Inspire Better Marketing and Advertising (New)

Hitting the Sweet Spot : How Consumer Insights Can Inspire Better Marketing and Advertising (New)

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  • 製本 Paperback:紙装版/ペーパーバック版
  • 言語 ENG,ENG
  • 商品コード 9781887229098
  • DDC分類 380

Full Description


The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.