An Introduction to Perfumery （2ND）

Curtis, Tony/ Williams, David

Micelle Press（2001/06発売）

• 製本 Hardcover:ハードカバー版／ページ数 800 p.
• 言語 ENG
• 商品コード 9781870228244
• DDC分類 668.54

Full Description

Intended as a first year text, no prior knowledge of perfumery is assumed, and the authors provide integrated coverage of topics from raw materials to supermarket shelves, from science to creation and through to marketing and business policy. The power of fragrances to communicate is strongly emphasized and an explicit framework of vocabulary provided. Detailed discussion is included of the new product development proess and hte central role of the perfume brief. For this edition, all chapters have been revised and the book is intended for any writer or researcher wishing to consider any issues relating to fragranced products.

Contents

Introduction - the business of perfumery; perfumery business environmental analysis; odours, fragrances and odour vocabulary; concepts of fragrance chemistry; aromatic materials I - aroma chemicals; aromatic materials II - materials of natural origins; perfumes and marketing; structure of the creative perfumary house; new produce development and the perfume brief; perfume matching and creation; applications of perfumes I; applications of perfumes II; performance evaluation; perfumery operations; marketing in the perfumery house; the business planning process.