Full Description
This study presents a multi-disciplinary approach to the three principles of construction, marketing and economics, showing how their collective influence can achieve synergy for a country's or region's development. It covers fundamental concepts, raises wider issues and presents case studies.
Contents
The meaning of economic development; the role of construction in the economic market; the role of marketing in economic development; a synthesis of construction and marketing in economic development; the four global scenarios; a comparison of Africa and Asia; an analysis of regional/economic groupings; an analysis of the Asean region; a comparison of the UK, US and Japan; an analysis of Singapore.
