Full Description
Graphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you won't have been taught at college - for running a successful business. This revised edition contains all-new chapters covering professional skills; design thinking; and global trends, including social responsibility, ethics and the rise of digital culture. Also included are interviews with leading designers: Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas and Magnus Voll Mathiassen.
Contents
Introduction / Foreword by Stefan Sagmeister / Includes interviews with: Stephen Doyle (USA) - employing designers / Sara De Bondt (UK) - gender in design / Sophie Thomas (UK) - green design / Ben Drury (UK) - design for music industry / Magnus Vol (Nor) - starting from scratch / Paul Sahre (USA) - design and illustration / Jonathan Barnbrook (UK) - design and ethics Chapter 1: Attributes needed by the modern designer. Chapter 2: Non-designing skills Chapter 3: How to find a job Chapter 4: Freelance or setting up a studio Chapter 5: Running a studio Chapter 6: Finding new work and self-promotion Chapter 7: Clients Chapter 8: What is graphic design today? Chapter 9: The creative process
