Full Description
This thought-provoking and practical book for graphic designers and students explores creative practice in graphic design. The book examines the varied ways of getting from first thought to final product, making the creative process tangible, visible and possible. The book begins by introducing the essential elements of the creative process design philosophy, inspiration, the brief, research and development, text, image and production. What follows comprises a series of in-depth studies of a range of real life graphic design projects from the art direction of a magazine issue and the development of a logo, to the design of a poster, a font and a signage system. In each case, the designers are interviewed and their working process documented in detail. The book also includes strategies for getting started, keeping going and thinking laterally, with tricks and techniques to exercise the right-hand side of the brain.
Contents
Introduction Casa da Musica identity designer - Stefan Sagmeister Formulare Gestalten book designer - Borries Schwesinger Pupendo poster designers - Homework Wallpaper* magazine art director - Meirion Pritchard Take note badges designer - Emmi Salonen Transport Dubai typographers - Dalton Maag PWHOA identity designer - Frauke Stegman Childhood, Interrupted designers - Bond and Coyne 104 identity designers - Experimental Jetset Truvia packaging art director - Paula Scher VitsA website designers - Airside Glossary Planning Strategies Index
