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Full Description
Based on extensive primary research The Chinese and Hong Kong denim industry is the first title of its kind that contains a systematic description and analysis of the denim textile and clothing industry in mainland China and Hong Kong. The authors describe the industry systematically, from yarn, fabric and garment production to distribution channels with a detailed analysis of the industry's competitiveness. The impact of the World Trade Organisation on the industry is also covered along with a comparative study of the textile clothing industries in the top ten exporting countries and regions in world trade.
The Chinese and Hong Kong denim industry is invaluable to companies and individuals interested in the Chinese textile and clothing industry and markets. Universities and students specialising in textiles and clothing, marketing and management will also find this title of use, along with market development managers and market and industry analysts.
Contents
Part 1 The Chinese denim industry: Yarn manufacturing in China; Denim fabric manufacturing in China; China denim apparel industry; Distribution channels in China; SWOT analysis for the Chinese denim industry; Five-forces competitive analysis; Strategies of the industry. Part 2 The Hong Kong denim industry: History of the Hong Kong denim industry; Current status of the Hong Kong denim industry; Denim products trade; Industrial environment; SWOT analysis for the Hong Kong denim industry; Strategies of the industry.
