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Full Description
In the late 1980s, the storied Italian automaker Bugatti positioned itself for a massive relaunch, defying widespread concerns and pinning its hopes on the innovative EB110 sports car. The EB110, which was eventually unveiled in 1991, was the fastest street-legal car of its time and was greeted with acclaim from industry insiders and trade journalists alike. Yet, soon thereafter, things started unraveling: faster cars came onto the market, sales collapsed, and eight years after its relaunch, Bugatti was bankrupt. This book details the car maker's unexpected revival, from the meteoric rise of the EB110 to its dramatic fall, as well as the tales of intrigue and shenanigans from the many prominent automotive personalities who worked behind the scenes. Though the Bugatti name lives on, still signaling the pinnacle in luxury sports car performance, this compelling and confounding automotive fiasco remains an unforgettable chapter in its one-hundred-plus years of existence.
Contents
PREFACE
PROLOGUE - FROM MILAN TO MOLSHEIM
I - THE BEGINNINGS OF A DREAM
II - GETTING IT RIGHT
III - DESIGNING THE DREAM
IV - COMPLETING THE DESIGN
V - UNVEILING OF THE DREAM
VI - TESTING THE DREAM
VII - MEETING THE PRESS
VIII - THE BEST SUPERCAR IN THE WORLD
IX - THE BEST YEARS YET
X - BUGATTI AT LE MANS
XI - THE BEGINNING OF THE END
EPILOGUE - AFTER THE CLOSURE
APPENDICES
BIBLIOGRAPHY
INDEX
