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Full Description
Two years of business school in one book
This 3rd edition of The Shorter MBA is a unique distillation of two years of business school packaged into one easily accessible, practical book.
A Masters in Business Administration course is an enormous investment in time, effort and money. Most people cannot devote two years of their life to study but the techniques that are taught on an MBA course are invaluable - and they're all included in this easily digestible book.
Written by two highly successful entrepreneurs who have put their business school knowledge into practice, this book will give you a thorough understanding of everything you need to know to transform your career.
From the basics of personal development to the nuances of management skills, HR, finance, competitive marketing strategies and so much more, this book distils the theory clearly and succinctly.
Use this book to transform your knowledge and use the proven strategies and techniques from leading business schools to be successful in today's highly competitive and often challenging business environment.
The Shorter MBA is designed for:
* Busy executives who can't spare two years to study for an MBA
* Experienced executives who'd like a refresher course that's expert and succinct but doesn't short change them on any of the essentials
* Those thinking of doing an MBA in the future and wishing to get an impressive grounding in the level of skills and topics involved
Contents
INTRODUCTION AND ACKNOWLEDGEMENTS
About the book
Authors and contributors
Contributing editors
Contributors
PART ONE: PERSONAL DEVELOPMENT
1 High achievement
Analysing yourself
Setting goals
2 Time management
Assessing your time-management skills
Focusing on results and opportunities
Using your diary/organiser for better time management
3 Personal effectiveness
Appearances
Handling your manager
Delegation and teambuilding
Meetings
The telephone
Email
Personal productivity
Personal motivation
Business knowledge
The effective manager
4 Leadership
Functions of leadership
5 Teambuilding
6 Mentoring and coaching
7 Solving problems and decision-making
Effective decision-making
Solving problems
Handling crises
8 Innovation
Managing innovation
Organisations and innovation
9 Effective communication skills
Effective writing (letters/emails/reports/plans)
Effective presentations
10 Personal marketing and public relations
Within your own company
In the wider market
PART TWO: MANAGEMENT SKILLS
11 Finance
Understanding the essentials
Techniques to increase profits
12 Human resources management
The context for strategic people management
Managing change
Corporate communications
Managing performance - a core people management process
Conducting a performance management meeting
People and organisation capability in your organisation
13 Competitive marketing strategy
The purpose of strategy
Market segments: from sharks to piranhas
Costs and market share
Revenues and costs: the activity-based approach
Strategy formulation, planning and implementation
PART THREE: BUSINESS DEVELOPMENT
14 Strategy and business development
A practical approach to developing a winning strategy
Turnaround of a loss-making business
15 Business plans
Introduction
Key ingredients of internal business plans
16 Acquisitions and disposals of unquoted companies
Buying
Selling
Negotiating
Managing post-completion
17 Management buy-outs and buy-ins
Characteristics of an MBO or MBI
Suitable companies for an MBO or MBI
Making the approach
Appoint a corporate finance adviser
Business plan
Negotiating the deal
Staff
