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Full Description
The application of 2x2 matrices is a simple process to facilitate thinking and decision-making within both your business and personal life.This book provides five simple frameworks that can be used in many situations to help in organising events, facts, data, values, tangibles and intangibles in such a way that clarifies, segments, simplifies and makes sense. The book also delves into how 2x2s are applicable in a number of different ways and concentrates on the four situations where they are most frequently used - Progression, Decision Support, Situation Analysis and Classification.
Contents
Introduction Chapter 1. What is a 2x2 Matrix? Chapter 2. How Can 2x2s Be Used? Chapter 3. Johari's Window Chapter 4. Product/Market Evaluations Matrix Chapter 5. SWOT Analysis Chapter 6. Boston Consulting Group's Growth-Share Matrix Chapter 7. The Prisoner's Dilemma Chapter 8. Summary



