Full Description
Dame Mary Quant is a fashion icon. The first focused study of her career, this book shows how she revolutionized fashion, harnessing youth, streetstyle and mass production to create a new look for everyone.
It surveys the development of her business in the context of British, European and American fashion in the post-war period, and explores how her innovative marketing created a powerful global brand. Featuring new photography of Quant garments, alongside previously unpublished fashion photographs and designs, this book is a dynamic and authoritative account of the designer and her legacy.
Contents
Introduction: Making Fashion History
Part One
Before Bazaar 1919-1955
Part Two
Boutique to Wholesale 1955-1962
Modelling Quant, Stephanie Wood
Photographic Interpretations, Susanna Brown
Part Three
Into the Big Time 1963-1964
Doing Business in Transatlantic Fashion: The Experience of Mary Quant, Regina Lee Blaszczyk
Part Four
The Shock of the Knee 1965-1967
Quant and Cosmetics, Beatrice Behlen
Quant and Advertising: Collett Dickenson Pearce, Janine Sykes
Part Five
Liberated Fashion 1968-1975
Selling the Total Look: Quant and Interiors, Johanna Agerman Ross
Part Six
Lifestyle Brand 1975-2000
Conclusion: Fashion for Everyone
Appendix: Mary Quant Labels, Elisabeth Murray
