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Full Description
'This informative and highly readable book tackles a novel, exciting and challenging topic: the nature of entrepreneurial activity in modern media industries. Based on wide reading and careful case study investigation, it offers the reader a rigorous analysis of this important subject. Synthesising insights from economic theory, management and media studies, the book explores the links between entrepreneurship, culture, networks and innovation. Creativity is an elusive concept; this book sharpens up the concept, and demonstrates its relevance to policy and practice.'
- Mark C. Casson, University of Reading, UK
The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena.
Using real world case studies, Denise Tsang highlights the economic significance of digital media production in the video game, television and magazine sectors. She illustrates the key issues involved, such as intellectual content creation, coordinating commercial, artistic and technical resources, outsourcing of core creative inputs and engaging with the user community. The end result is a book that builds on existing literature to provide a new framework for entrepreneurial creativity.
This book will be useful for students and researchers interested in the theory and evidence behind creativity and entrepreneurship. Consultants and policymakers in creative industries in the UK will find this to be an essential read.
Contents
Contents: 1. Entrepreneurial Creativity and Coordination of New Products 2. The Process of Entrepreneurial Creativity 3. New Ideas and Talents 4. Culture, Structure and Network 5. Outsourcing Creativity 6. The Marketing of Fun 7. Conclusion Bibliography Appendices Index
