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基本説明
Explores ideas of government and communication in continental Europe, Anglo-American convention and other emerging democracies.
Full Description
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.
Government communication is a curiously neglected area of discursive analysis. No considered examination of the subject exists which provides either an account of the contemporary governmental landscape or an explanation of the common and divergent themes on both a domestic and international basis. This volume aims to fill that gap, providing a concise and illuminating case-study based review of government communication.
It will be divided into three sections to reflect differences in both geography and political allegiances, scrutinizing continental Europe, Anglo-American traditions and newly emerging democracies. Offering a global and thematic account, it is an indispensable resource for all students of political communication.
Contents
Introduction: Mapping the Field of Government Communication
Section One: Continental European Approaches: from Advertising to Marketing: 30 Years of French Government Communication
Meeting the Challenges? Government Communication in Germany
Looking for News Space or Thinking Strategically? The Case of Spanish Government Communication
Government Communication in Sweden: From Public Reliance to Public Relations
Poland: Government Communication in Democratic Poland 20 Years After the Collapse of Communism
Section Two: Anglo American Traditions: Australia and Government Communication
Understanding the Strengths and Limitations of Strategic Communication: The Case of British Government Communication
United States
Section Three: The Achievements and Challenges for Emerging Democracies: Government Communication in Southern Africa
Government Strategic Communication in the Chilean Political Transition
Contributing to Consensus, Stability and Economic Growth: Political Communications of the Chinese Government in 2008
Conclusion: A Comparative Perspective in Government Communication?
