基本説明
Defines media power by looking at the key contexts in which power is negotiated - economically, poliltically and technologically.
Full Description
Media power is a crucial, although often taken for granted, concept. We assume, for example, that the media are 'powerful'; if they were not, why would there be so many controversies over the regulation, control and impact of communicative institutions and processes? Further, we assume that this 'power' is somehow problematic; audiences are often treated as highly susceptible to media influence and too much 'power' in the hands of one organization or individual is seen as risky and potentially dangerous. These concerns have been at the heart of recent controversies involving the relationships between media moguls and political elites, the consequences of phone hacking in the UK, and the emerging influence of social media as vital gatekeepers.
Yet it is still not clear what we mean by media power or how effective it is. This book evaluates contrasting definitions of media power and looks at the key sites in which power is negotiated, concentrated and resisted - politically, technologically and economically.
Combining an evaluation of both previous literature and new research, the book seeks to establish an understanding of media power which does justice to the complexities and contradictions of the contemporary social world. It will be important reading for undergraduates, postgraduates, researchers and activists alike.
Contents
Table of Contents
ACKNOWLEDGEMENTS
CHAPTER 1: APPROACHES TO MEDIA POWER
ELEMENTS OF THE PUZZLE
POLITICAL, ECONOMIC AND CULTURAL DIMENSIONS OF MEDIA POWER
FOUR PARADIGMS OF MEDIA POWER
CONCLUSION
CHAPTER 2: ELITES, OWNERSHIP AND MEDIA POWER
POWER ELITE THEORY AND THE MEDIA
MEDIA POWER ELITES AND NEOLIBERALISM
OWNERSHIP AND MEDIA POWER
CONCLUSION
CHAPTER 3: MEDIA POLICY AND POWER
POLICY ACTIVISM IN NEOLIBERAL TIMES
POWER, DECISION-MAKING AND THE POLICY PROCESS
MEDIA POLICY SILENCES
Silences in Pluralism Policy Debates
Silences in Net Neutrality Debates
CONCLUSION
CHAPTER 4: POWER SHIFTS AND SOCIAL MEDIA
A RADICAL REDISTRIBUTION OF POWER?
DECENTRALIZATION: THE RISE OF THE 'POWER MOSAIC'
DISINTERMEDIATION: POWER TO THE PEOPLE?
'IT'S CALLED CAPITALISM' - ERIC SCHMIDT, CHAIRMAN OF GOOGLE
CHAPTER 5: CHALLENGING MEDIA POWER
MEDIA, CONTRADICTION AND RESISTANCE
THE DOMINANCE/RESISTANCE MODEL IN ACTION: THE WAR IN IRAQ
THE POLITICS OF MEDIA REFORM
CONCLUSION
CHAPTER 6: CONCLUSION - MEDIA POWER PARADIGMS REVISITED
BOOK REFERENCES
