ビジネスのための事例研究法 Case Study Research for Business

Farquhar, Jillian Dawes

SAGE Publications Ltd（2012/02発売）

• 製本 Hardcover:ハードカバー版／ページ数 144 p.
• 言語 ENG
• 商品コード 9781849207768
• DDC分類 658.57

Full Description

The only case study research textbook written exclusively for students of Business and related disciplines. Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work.

Key features:

- Takes a multidisciplinary approach to case study research design by drawing on research philosophies to improve student understanding of these critical research traditions and hence provide firmer theoretical foundations for their research

- Coverage of contemporary topics such as research ethics and access

- Packed with practical examples from all areas of business

- Pedagogical features include vignettes, exercises and 'cases' which directly relate to business research

Case Study Research for Business will prove a valuable resource for undergraduate, postgraduate and research students of business and related disciplines.

Contents

What Is Case Study Research?
Philosophical Assumptions of Case Study Research
Developing Your Case Study Research Strategy
Access and Ethics in Case Study Research
Data Collection
Managing and Analyzing Data
Quality in Case Study Research
Writing and Presenting Your Research