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基本説明
Volume 1 looks at the public face of life insurance: how the industry sought to define and market life insurance to the public through treatises, brochures, prospectuses, and guides; innovations in life insurance products and sales techniques over time; and the exchange of ideas across the Atlantic. Volume 2 addresses the internal workings of the life insurance industry including its organization and architecture, agency system, fund management, competition between companies, fraudulent companies and legislation involving the sale of insurance. Volume 3 focuses on mortality and risk, from the collection of data and the development of mortality tables, the evolution of the medical exam and the evaluation of risk factors, to gambling, fraud and murder.
Full Description
By the eve of the Great Depression, there existed in America the equivalent of a policy for every man, woman and child, and in Britain it grew from its narrow aristocratic base to cover all social classes. This primary resource collection is the first comparative history of British and American life insurance industries.
Contents
Volume 1 General Introduction What is Life Insurance? Why Should You Insure? Selling Life Insurance to the Public Volume 2 Running a Life Insurance Company Volume 3 Mortality and Risk Index