- ホーム
- > 洋書
- > 英文書
- > Psychology
基本説明
Brings together divergent scientific disciplines and theoretical approaches to address and explain the multiple selves that drive the attitude-behavior discrepancy in consumer demand for sustainability.
Full Description
Increasingly it is being recognized that consumer behavior may be a key trigger in the march toward sustainable development. Several lines of psychological theory and approaches have been developed relatively independently, each of which may provide major implications and action points on how consumers might be moved toward more sustainable behavior. This book is the first that brings together this variety of perspectives and theoretical angles around the common ambition of sustainable development.
The contributors are all leading social scientists in the field of consumer behavior who met the challenge to sketch out their theoretical perspectives, but also to go beyond their normal theorizing and think out of the box in order to show how these theoretical perspectives might be made actionable in terms of key managerial and policy perspectives toward sustainable development.
The result is a book that shows a wealth of information and approaches the question of how to encourage sustainable behavior from a myriad of divergent perspectives. This should stimulate scientists and policy-makers alike to find similarities, differences, and synergies between state-of-the-art psychological thinking about how to most effectively stimulate sustainable consumer behavior.
Contents
Introduction. Y.R. Avramova, H.C.M. Van Trijp, Multiple Selves in Sustainable Consumption: An Introduction. Enhancing Sustainable Behavior in Everyday Life. J. De Jonge, A. Fischer, H.C.M. Van Trijp, Marketing and Sustainable Development: A Social Marketing Perspective. G. Miller, 27 Thoughts About Multiple Selves, Sustainable Consumption, and Human Evolution. S. Lindenberg, L. Steg, Goal-Framing Theory and Norm-Guided Environmental Behavior. D.G. Goldstein, I.M. Dinner, A Fairly Mechanical Method for Policy Innovation. Strengthening the Sustainability Goal. M.H.C. Meijers, M.K. Noordewier, Y.R. Avramova, I Just Recycled. Can I Use the Car Now? When People Continue or Discontinue Behaving Sustainably After an Initial Sustainable Act. K. Fujita, S.L. Clark, A.L. Freitas, "Think Globally, Act Locally": Construal Levels and Environmentally Relevant Decision-Making. T. Proulx, Is the Sky Falling? The Notion of the Absurd vs. the Feeling of the Absurd. J.C. Banfield, S. Shepherd, A.C. Kay, Consequences of System Defense Motivations for Individuals' Willingness to Act Sustainably. Exploiting Self-Control in Sustainable Behavior. K.D. Vohs, B. Fennis, From Weakness to Strength: Low Self-Control Can Be Good for Sustainability. J.N. Gutsell, M. Inzlicht, A Neuroaffective Perspective on Why People Fail to Live a Sustainable Lifestyle. Making Sustainability Personally Relevant. M. Zeelenberg, J. Van Doorn, Acting on Emotion. P. Sparks, The Psychology of Sustainability: Attitudes, Identities, Actions, and Engaging with the Welfare of Others. T. Postmes, A. Rabinovich, T. Morton, M. Van Zomeren, Towards Sustainable Social Identities: Including our Collective Future into the Self-Concept. E. Focella, J. Stone, The Use of Hypocrisy for Promoting Environmentally Sustainable Behaviors. Enhancing Sustainable Behavior in Practice. S.A. Schwinghammer, This Was All Very Interesting, But How Can We Use it? A Practitioner's Guide to Sustainable Behavior. Conclusion. H.C.M. Van Trijp, Recurring Themes on Sustainable Behavior and Their Implications for Intervention.
