中小企業における起業マネジメント Entrepreneurial Management in Small Firms

Chaston, Ian

Sage Publications Ltd（2009/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 272 p.
• 言語 ENG
• 商品コード 9781848600249
• DDC分類 658.022

基本説明

Includes a dedicated chapter on social entrepreneurship and family firms; explores issues of ethics and corporate social responsibility; is packed with supporting case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.

Full Description

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.

 

The text:

- Includes a dedicated chapter on social entrepreneurship and family firms

- Explores issues of Ethics and Corporate Social Responsibility

- Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.

- Learning features including learning aims, summaries, points for discussion, and further reading.

- Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.

Contents

Entrepreneurs
Planning
Opportunity Research
Growth, Chasms and Money
Market Assessment
Internal Capability
Strategy and Culture
Entrepreneurial Innovation
Entrepreneurial Promotion
Pricing and Distribution
Family and Social Entrepreneurship
21st Century Entrepreneurs