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基本説明
Examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism.
Full Description
This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestlé, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists.
Academics, scholars and postgraduate students in international business management, organization studies, social movement studies and political sociology will find this book invaluable.
Contents
Contents: Preface 1. Introduction 2. Corporate Power and the Power of its Critics 3. Anti-corporate Protest and World Culture: Opposing or Enacting Globalization? 4. Framing the Corporation 5. Mobilizing the Consumer 6. Business and Society: From Ethical Responsibility to Organizational Reflexivity 7. Conflicts and Coalitions 8. From Accounts to Accountability 9. Conclusion References Index
