開発ツールとしてのマイクロ・フランチャイジング MicroFranchising : Creating Wealth at the Bottom of the Pyramid

開発ツールとしてのマイクロ・フランチャイジング<br>MicroFranchising : Creating Wealth at the Bottom of the Pyramid

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開発ツールとしてのマイクロ・フランチャイジング
MicroFranchising : Creating Wealth at the Bottom of the Pyramid

Fairbourne, Jason (EDT)/ Gibson, Stephen W. (EDT)/ Dyer, W. Gibb (EDT)

ウェブストア価格 ¥30,861（本体¥28,056）
Edward Elgar Publishing Ltd（2007/05発売）
外貨定価 UK£ 109.00
ポイント 280pt

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製本 Hardcover:ハードカバー版／ページ数 272 p.
言語 ENG
商品コード 9781847201089
DDC分類 339.2

基本説明

New in paperback. Hardcover was published in 2007. This book brings together the ideas of researchers and social entrepreneurs at the heart of a movement to turn microfranchising into a mechanism for sustainable poverty reduction on a scale to match microfinance.

Full Description

Poverty remains one of the most intractable problems in the developing world. Microfranchising offers great promise in alleviating poverty by aiding in the foundation of locally owned businesses. Microfranchising is defined as small businesses whose start-up costs are minimal and whose concepts and operations are easily replicated. It involves the systematizing of microenterprises to create and replicate turnkey businesses for the poor. With the awarding of the 2006 Nobel Peace Prize, attention has increased on this remarkable concept.This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it has worked in different parts of the world. The book concludes with a discussion of the advantages as well as the potential problems and pitfalls that accompany microfranchising.

This book is a must read for business scholars and economists, practitioners and lenders, members of NGOs dedicated to poverty alleviation and anyone else who is interested in learning about an innovative, business focused tool to alleviate poverty.

Contents:

Foreword

1. Why Microfranchising is Needed Now: Introduction and Book Overview
Jason S. Fairbourne

PART I: MICROFRANCHISING THEORY
2. Microfranchising: The Next Step on the Development Ladder
Stephen W. Gibson

3. The Informal Economy and Microfranchising
Michael Henriques and Matthias Herr

4. Current International Development Tools to Combat Poverty
Warner Woodworth

5. Opportunities for Partnership: How Microfinance and Microfranchising Complement Each Other
John Hatch

6. Microfranchising and the Base of the Pyramid
Molly Hoyt and Eliot Jamison

PART II: MICROFRANCHISING IN PRACTICE
7. Microfranchise Business Models
Kirk Magleby

8. Honey Care Africa
Farouk Jiwa

9. Franchising Health Care for Kenya: The HealthStore Foundation Model
Michelle Fertig and Herc Tzaras

10. Vodacom Community Services: Rural Telephone Access for South Africa
Lisa Jones Christensen, Jennifer (Reck) Van Kirk and Brad Wood

11. Scojo Foundation
Jordan Kassalow, Graham Macmillan and Neil Blumenthal

12. Microfranchise Funding
Naoko Felder-Kuzu

PART III: CONCLUSION
13. The Future of Microfranchising: Opportunities and Challenges
W. Gibb Dyer, Jr.

Index