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基本説明
Covers statistical information such as measurement of variables, sampling, questionnaire design and evaluation methods.
Full Description
This introductory level textbook describes fundamental elements of research methods for leisure, recreation and tourism, with contributions from internationally renowned and active researchers in the field. It covers statistical information such as measurement of variables, sampling, questionnaire design and evaluation methods, and also contains wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research. Enhanced by illustrations, focus boxes, review questions and case studies, this text introduces undergraduate students to the vital skills they will need to succeed in tourism studies. It is suitable for upper-level undergraduates in leisure, tourism and recreation courses worldwide.
Contents
PART I. AN OVERVIEW OF LEISURE, RECREATION AND TOURISM RESEARCH; 1.Introduction: Leisure, Recreation and Tourism Research; PART II. ABC'S OF LEISURE, RECREATION AND TOURISM RESEARCH; 2.Leisure, Recreation and Tourism Research Design; 3.Finding and Summarizing Research Literature; 4.Measurement of Variables; 5.Proposal Writing; PART III. RESEARCH METHODS AND DATA COLLECTION; 6.Survey Research Methods: Sampling and Questionnaire Design; 7.Qualitative Research Techniques; 8.Using Grounded Theory in Leisure, Recreation and Tourism Research; 9.Evaluation Research Methods in Leisure, Recreation and Tourism Research; 10.Experimental Research; 11.Cross-cultural Research: Issues and Concerns; PART IV. ANALYZING THE DATA AND TESTING HYPOTHESES; 12.Summarizing Data; 13.Inferential Analysis of Data; 14.Relationship Analysis: t-tests, Cross Tabulations, and ANOVA; 15.Describing Linear Bivariate Relationships: Correlation analysis; PART V. RESEARCH WRITE UPS: REPORTING THE RESULTS; 16.Communicating and Reporting Research Results.
