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基本説明
Provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management.
Full Description
Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector.
Contents
Part 1Trends 1: The New Business Environment and Trends in Tourism 2: Futurecast Applied to Tourism 3: The Travel and Tourism Competitiveness Index as a Tool for Economic Development and Poverty Reduction 4: Fuzzy Time Series Forecasting Part 2: Integrated Management in Tourism 5: Consumer Behaviour in Tourism 6: Strategic Innovation in Tourism Business 7: The Transformation of Distribution Channels 8: Human empowerment, Management and Tourism 9: Operations Management in Tourism 10: Financial Management in Tourism 11: Financial Impact of Tourism Marketing Part 3: Strategic Vision and Management in Tourism 12: Strategic Planning and Performance Management 13: eTourism Strategy 14: Process-based Management in Tourism 15: International Strategies in Tourism
