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Full Description
By closely examining the interaction between intellectual and material culture in the period before the Nazis came to power in Germany, the author comes to the conclusion that, contrary to widely held assumptions, consumer culture in the Weimar period, far from undermining reading, used reading culture to enhance its goods and values. Reading material was marked as a consumer good, while reading as an activity, raising expectations as it did, influenced consumer culture. Consequently, consumption contributed to the diffusion of reading culture, while at the same time a popular reading culture strengthened consumption and its values.
Contents
Acknowledgments
Introduction
Chapter 1. Reading as a Barometer of German Society after the First World War
Chapter 2. Reading Culture, Reading Budgets, and Consumer Society
Chapter 3. From the Commercialization of Reading to Commercializing Reading
Chapter 4. From Reading Books to Consumption of Books and Back Again
Chapter 5. The Struggle over Reading: Studies of Reading and the Fight against Schund- und Schmutzschriften
Conclusion
Bibliography
Index