ネットワーク分析とツーリズム<br>Network Analysis and Tourism : From Theory to Practice (Aspects of Tourism)

ネットワーク分析とツーリズム
Network Analysis and Tourism : From Theory to Practice (Aspects of Tourism)

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  • 製本 Hardcover:ハードカバー版/ページ数 272 p.
  • 言語 ENG
  • 商品コード 9781845410889
  • DDC分類 910.684

Full Description

This book aims to provide a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organizations. Theoretical and methodological aspects are discussed along with a series of applications. While this is a relatively new approach in the tourism literature, in other social and natural sciences network analysis has a long tradition and has provided important insights for the knowledge of the structure and the dynamics of many complex systems. The study of network structures, both from a quantitative and qualitative point of view, can deliver a number of useful outcomes also for the analysis of tourism destinations and organizations.

Contents

1. Introduction - Noel Scott, Rodolfo Baggio and Chris Cooper

2. The Historical Development of Network Theories - Noel Scott, Rodolfo Baggio and Chris Cooper

3. The Network Concept and Tourism - Noel Scott, Rodolfo Baggio and Chris Cooper

QUALITATIVE APPROACHES TO TOURISM NETWORK ANALYSIS

4. Conceptual Tools for Evaluating Tourism Partnerships - Roger March and Ian Wilkinson

5. Tourism Destination Networks and Knowledge Transfer - Noel Scott, Rodolfo Baggio and Chris Cooper

6. Policy Networks and Tourism Governance - Dianne Dredge and Christof Pforr

7. Network Governance and Connectivity: A Case Study - Kathryn Pavlovich

8. The Benefits of Networks to Small and Medium Sized Tourism Enterprises - Carlos Costa, Zélia Breda, Rui Costa and Joana Miguéns

9. International Tourism Trade Networks: The Case of the Chinese Inbound Travel Trade to Australia - Grace Wen Pan

10. Power, Destination Branding and the Implications of a Social Network Perspective - Giuseppe Marzano

QUANTITATIVE APPROACHES TO TOURISM NETWORK ANALYSIS

11. Issues in Quantitative Network Analysis - Noel Scott, Rodolfo Baggio and Chris Cooper

12. Visualizing Tourism Networks: Connecting the Dots Noel Scott, Rodolfo Baggio and Chris Cooper

13. Complex Tourism Networks - Noel Scott, Rodolfo Baggio and Chris Cooper

14. Technological Tourism Networks and Network Simulation - Noel Scott, Rodolfo Baggio and Chris Cooper

15. Conclusions - Noel Scott, Rodolfo Baggio and Chris Cooper

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