基本説明
Represents an ideal student text: each chapter will include key definitions, summaries, case studies, discussion questions and suggestions for further reading.
Full Description
This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption. Each chapter contains definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use. Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.
Contents
Introduction 1. What is Fashion Consumption? 2. Historical Overview of Fashion Consumption 3. Normative Fashion Consumer Decision-Making 4. Individual and Cultural/Social Influences on Fashion Consumer Decision-Making 5. Using and Disposing of Fashion Products 6. Non-normative Fashion Consumption 7. Social Responsibility Related to Fashion Consumption Conclusion Index
