アメリカのテレビ産業 The American Television Industry (International Screen Industries)

Curtin, Michael/ Shattuc, Jane

British Film Inst（2009/12発売）

• 製本 Hardcover:ハードカバー版／ページ数 202 p.／サイズ 40 b/w images
• 言語 ENG
• 商品コード 9781844573387
• DDC分類 384.550973

基本説明

Analyzes changes in American television production, distribution and reception since the 1980s.

Full Description

The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.

Contents

Introduction.- 1 Key Players.- 2 Audiences and Advertising.- 3 Television Programming.- 4 Making TV on the Broadcast Networks.- 5 Branded Cable Networks.- 6 The New Economies of TV Information.- Conclusion.- Bibliography.- Index.