グリーンビジネスの三つの秘密 The Three Secrets of Green Business : Unlocking Competitive Advantage in a Low Carbon Economy

グリーンビジネスの三つの秘密<br>The Three Secrets of Green Business : Unlocking Competitive Advantage in a Low Carbon Economy

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グリーンビジネスの三つの秘密
The Three Secrets of Green Business : Unlocking Competitive Advantage in a Low Carbon Economy

Kane, Gareth

ウェブストア価格 ¥9,518（本体¥8,653）
Earthscan Ltd（2009/12発売）
外貨定価 US$ 45.99
ポイント 86pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 224 p.
言語 ENG
商品コード 9781844078745
DDC分類 658.4083

基本説明

Leading green business expert and consultant Gareth Kane reveals everything you need to know about making your business green while increasing profits.

Full Description

Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat.

Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include:

' The Three Secrets of Green Business Success.

' Preparing To Go Green - change management, indicators, communication and marketing.

' Small Steps - the easy actions that will cut waste of materials, water and energy and save you money.

' Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models.

' Hundreds of handy hints and tips.

' Checklists and a brainstorming tool

Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.

Part I: Setting the Scene

The Big Picture
A Sustainable Future
Business and the Environment

Part II: The Three Secrets of Green Business Success

Secret No. 1: Understand the Business Case
Secret No 2: What To Do
Secret No. 3: How To Do It

Part III: Preparing To Go Green

The Essentials Of Change
Creating A Culture For Change
Environmental Management Systems
Measuring Performance
Creating A Strategy
External Communication

Part IV: Small Steps

Small Steps: Doing Things Right
Pollution Incident Prevention
Waste Minimisation & Recycling
Energy Efficiency
Water Conservation
Greening Your Supply Chain
Transport
Carbon Offsetting

Part V: Huge Leaps

Huge Leaps: Doing the Right Thing
Cleaner Production
Renewable Energy
Green Buildings
Industrial Symbiosis
Eco-Design
Product Service-Systems
Exploiting Synergies
Final Thoughts

Appendix 1: Sources of Help

Appendix 2: Checklists

Appendix 3: Brainstorming Tool