潤沢性の経済学 The Economics of Abundance : Affluent Consumption and the Global Economy (New Directions in Modern Economics series)

Sheehan, Brendan

Edward Elgar Publishing Ltd（2010/08発売）

• 製本 Hardcover:ハードカバー版／ページ数 224 p.
• 言語 ENG
• 商品コード 9781843766704
• DDC分類 339.47

基本説明

This book addresses the challenge posed by J.K. Galbraith over 50 years ago to make a constructive contribution to a different style of economic analysis – the economics of abundance. It provides essential heterodox economic theory to explain this spending and explore its key drivers and constraints.

Full Description

This book addresses the challenge posed by J.K. Galbraith over 50 years ago to make a constructive contribution to a different style of economic analysis - the economics of abundance. It identifies a system of abundance inhabited by the 'people of plenty' and illustrates that the driver of growth in this system is spending by affluent consumers. This timely book provides essential heterodox economic theory to explain this spending and explore its key drivers and constraints.

Contents

Contents: Preface 1. Abundance, Scarcity and Sufficiency Appendix: Abundance in Historical Context 2. The Institution of Marketing 3. Socio-cultural Consumption 4. Subjective Consumption 5. Cognitive Consumption 6. The Role of Markets Appendix: Introducing the Simple Market Mechanism to Non-economists 7. Implications Bibliography Index