Full Description
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.
Contents
IntroductionDefinitionsWhat to market and whyHistory of library marketingCreating a marketing planMission/vision statementsSWOT AnalysisMarket ResearchImplementationPart one - Launching promotional initiativesRecruiting studentsUsing social mediaPosters, flyers, table tentsCampus radio and newspapersCollaborating on special eventsBringing faculty on board: In-servicingDepartment meetingsFaculty council and faculty senate meetingsCo-authoring and research servicesPart two - Resources and servicesElectronic assetsPrint livesResearch assistanceOutreachAssessmentPart three - Marketing a profession
