Dynamics of Business Communication : How to Communicate Efficiently and Effectively (Studymates Professional) -- Paperback / softback

Kennedy, John/ Lawler, Graham

Glmp Ltd（2009/03発売）

• 製本 Paperback:紙装版/ペーパーバック版
• 商品コード 9781842851395

Full Description

Who else wants to be able to communicate effectively? From early theorists to modern social scientists studies in communication have undergone a number of significant changes. Many of the concepts of early researchers can be seen to underpin many of the practices of business communication today. Whether in an internal sense where radical change is fundamental to success to an external change to improve market share, it means leaders must be credible. This book explains the basis of that credibility and the four key aspects of persuasion, which are essential skills for a business person to be successful.

Contents

1 communication theory2 communication and organisations3 Maximising yourself4 Public relations5 Marketing communication6 crisis management7 Meeting the challenges of cyberspace8 Maximising your team