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Full Description
We all communicate, every day, all of the time. So why can communications go so wrong in the workplace? Sometimes it is because the wrong methods are used at the wrong times, and sometimes it is because the communications process becomes too complicated and bogged down in corporate jargon.
Effective Communications in easy steps offers clarity in the world of corporate communications. There is no blue-sky, synergy-based, customer-centric thinking here; just informed, clear, practical and common sense advice on how to use communications to actually get the right message across to the correct audience.
Written by two communications experts, with over 25 years' experience between them, the book will show you how to:
Create a practical Communications Strategy that works.
Understand how, and why, to evaluate your strategy.
Build and maintain websites that keep delivering.
Unravel the mysteries of social media.
Explode the myths about communications at work.
Get your message across using the right channel to engage your audience.
Communications in the workplace should be a simple thing and, with Effective Communications in easy steps to guide you, it really can be.
Contents
Why Does it Have to be so Hard?
How we Communicate
Getting Strategic
Communicating Change
Starting to Evaluate
Slaying Corporate Jargon
Creating Websites That Work
Writing for the Web
Is Content Management the Answer?
Moving Pictures are Here
Using Social Media
