Full Description
This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online.
But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, changed old media organisations and altered old conventions of journalism in equal measure.
Drawing on the expertise of academics, scholars, experts and professionals at the forefront of the sports, media, and journalism fields, the book suggests that new media has turned the sports industry on its head with profound implications - both exciting and disturbing.
Contents
Introduction; 1. An Online World; 2. New Media, New Players; 3. New Ways of Watching Sport; 4. A Voice of Their Own; 5. Athletes as Activists; 6. Strained Relationships, Outrage, Anger and Emotion; 7. New Forms of Sports Journalism; 8. The Future of Sports Media: A New Reality; 9. Issues and Implications for Journalism in the Digital World; Conclusion; References; Index.
