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Full Description
Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry. Authored by a seasoned health and fitness practitioner, this monograph seamlessly weaves together diverse subjects such as participation trends, consumer behaviors, consumption values, and technology's impact. Spanning from the fitness boom of the 1970s to the present, the text offers a holistic perspective, offering practical insights into this dynamic and fast-paced market.
Contents
Chapter 1. Introduction; Nicola Williams-Burnett
Chapter 2. The Health and Fitness Consumer; Vera Pedragosa, Vítor Sobral, and Celina Gonçalves
Chapter 3. Sport and Physical Activity Consumption Values; Paula Kearns
Chapter 4. Technology; Catherine Tryfona and Hannah R. Marriott
Chapter 5. Social Media and the Rise of the Fitness Star; Hannah R. Marriott
Chapter 6. Engaging the Inactive and or Hard to Reach Demographics; Nicola Williams-Burnett
Chapter 7. Summary; Nicola Williams-Burnett and Steve Osborne
