Full Description
Although many countries have created effective strategies to recruit more international students due to proven economic and social benefits, recruiting international students as a field of research lacks coherence. Filling this gap, this book provides a holistic and comprehensive overview of this emerging research area.
Exploring the theoretical and practical aspects of recruiting international students, this edited collection considers the financial, administrative, legislative, socio-cultural and market related barriers to international recruitment. The chapters cover a broad range of topics such as the role of social media in recruiting international students, the impact of internal environment on the recruitment of international students and the internationalization of universities as a strategy for recruiting international students. Offering a wide-ranging snapshot of global policies on international student recruitment across Asia, Europe and North America, as well as a consideration of related issues such as student integration and cultural adjustments, the authors and editors equip readers interested in the theory and practice with a more sophisticated view of the field, empowering them to engage in further research and practical strategies.
Contents
Chapter 1. Key Factors in the selection of an educational Tourism Destination; Melissa Rikiatou Kana Kenfack and Prof. Dr. Ali Öztüren Chapter 2. Study Hard but Do Tour to See the World: Tourism of Chinese studied in the US; Carol Huang and Connie Chuyun Hu
Chapter 3. The role of social media marketing activities on international students' brand preference: A study on English speaking universities of Germany; Hasan Evrim Arici and Nagihan Cakmakoglu Arici
Chapter 4. Use of Web Analytics and Social Listening to Attract International Students; Dr. Rakhi Tripathi
Chapter 5. Promoting the Internationalization of Students in University Strategic Goals: A Case Study; Carla Del Gesso
Chapter 6. Exploring institutional culture and its impact on international student recruitment capabilities; Dr. Melissa James
Chapter 7. Recruiting Educational Tourists from Countries under International Sanctions: The Case of Iranian Education Market; Cahit Ezel
Chapter 8. Geopolitics and Global Events: International Student Recruitment in a time of Disruption; Dr. Joseph M. Stokes
Chapter 9. Challenges to admission for Indonesian sponsored applicants to a US graduate program in education; Adrian Rodgers
Chapter 10. The Qualitative Study of Factors Influencing to International Students' Satisfaction: The Case of a Private University in Turkey; Ayşe Collins, Zeynep Goknil Sanal and Aygil Takır
Chapter 11. Are Chinese Students Satisfied at European Universities: Performance and Challenges?; Marta Melguizo-Garde and Ana Yetano
Chapter 12. How to integrate international students into the local society and how that will affect their satisfaction level; Janet M. Howes
Chapter 13. Living closely together but in parallel - how stay-home culture, segregated housing, culturally immature businesses, and mobile lifestyle multi-dimensionally challenge the integration of international students in a Danish 'muscle' town; Annette Aagaard Thuesen and Eva Mærsk
Chapter 14. The Impact of Cultural Adjustment on International Student Recruitment and First-year Success; Clayton Smith
Chapter 15. International Chinese students' cultural experience and cultural support in the UK; Yimeng Zhan
Chapter 16. The Future of International Student Recruitment; Belal Shneikat
