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Full Description
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.
More than a dozen and a half current and former editors of marketing journals contributed to this volume, contributing words of wisdom and sage advice for the beginning scholar and experienced writer alike. The book covers such topics as ideation, positioning of papers, review of the literature, discussion of methods, presentation of results, development of theoretical and practical implications and responding to reviewers. Both empirical and conceptual papers are addressed. Individual chapters focus on papers with a behavioral focus, a marketing science focus, a strategy focus, and a public policy focus.
This book is an indispensable guide for doctoral students, faculty teaching doctoral courses, individuals early in their career in marketing and scholars who wish to place their work in those journals which have a significant impact on the marketing discipline.
Contributors include: J.R. Bettman, R.N. Bolton, L. Ferrell, O.C. Ferrell, G.N. Frazier, R.P. Hill, J. Huber, C.S. Katsikeas, U. Kayande, V. Kumar, D.M. Ladik, D.R. Lehmann, M.F. Luce, D.J. MacInnis, V. Mittal, C. Moorman, C. Pechmann, J.H. Roberts, R. Staelin, D.W. Stewart, S. Stremersch, J.O. Summers, S.L. Vargo, R.S. Winer
Contents
Contents:
List of figures and tables vii
Biographies of editors and contributors ix
Preface xx
Acknowledgements xxii
SECTION I THE PUBLICATION PROCESS
Introduction to Section I 2
1 The Contribution Continuum Revisited
Daniel M. Ladik and David W. Stewart 4
2 John O. Summers (2001), 'Guidelines for Conducting Research and
Publishing in Marketing: From Conceptualization Through the Review
Process', Journal of the Academy of Marketing Science , 29 (4), Fall,
405-15 17
3 Publishing Ethics: Managing for Success
O.C. Ferrell and Linda Ferrell 28
SECTION II TAILORING YOUR WORK TO YOUR AUDIENCE
Introduction to Section II 46
4 On the Positioning of Research Papers in the Marketing Discipline
Gary L. Frazier 47
5 How to Publish Consumer Research Based on Experiments in the Top
Marketing Journals
Cornelia 'Connie' Pechmann 53
6 John H. Roberts, Ujwal Kayande and Stefan Stremersch (2014), 'From
Academic Research to Marketing Practice: Exploring the Marketing
Science Value Chain', International Journal of Research in Marketing ,
31 (2), June, 127-40 70
7 Deborah J. MacInnis (2011), 'A Framework for Conceptual
Contributions in Marketing', Journal of Marketing , 75 (4), July, 136-54 84
8 Publishing Marketing Strategy Papers in Scholarly Journals
V. Kumar 103
9 So, You Want to Write Policy-Relevant Articles?
Ronald Paul Hill 126
10 Publishing in International Marketing: Challenges, Opportunities, and
Guideposts
Constantine S. Katsikeas 138
11 Sample Design for Research in Marketing
Vikas Mittal 157
SECTION III REVIEWS AND THE REVISION PROCESS
Introduction to Section III 175
12 Donald R. Lehmann and Russell S. Winer (2017), 'The Role and Impact
of Reviewers on the Marketing Discipline', Journal of the Academy of
Marketing Science , 45 (5), September, 587-92 177
13 How Papers Get Better Before They Get Published
Ruth N. Bolton 183
14 The Service-Dominant Logic Journey: From Conceptualization to
Publication
Stephen L. Vargo 188
SECTION IV FINAL THOUGHTS
Introduction to Section IV 198
15 David W. Stewart (2008), 'Academic Publishing in Marketing: Best and
Worst Practices', European Business Review, Special Issue: Academic
Journals and Academic Publishing , 20 (5), 421-33 199
16 Responding to Reviewers: Lessons from 17 Years of Editor Experience
at Duke University
Christine Moorman, James R. Bettman, Joel D. Huber, Mary Frances
Luce and Richard Staelin 212
Index 223
