- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
Key features include:
Analysis of how experiences are replacing services and knowledge as a key driver for the economy
Discussion of the future of the experience economy and the impacts Covid-19 may have on this
Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization.
Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.
Contents
Contents: 1. Introduction to the Advanced Introduction to the Experience Economy 2. Experience and similar concepts 3. The experience economy 4. Experience sectors and measurement 5. Experience psychology 6. Experience marketing 7. Experience production—management and
business models 8. Experience design, innovation and entrepreneurship 9. Digitalization and experiences 10. Experience sociology 11. Interest regimes 12. Experience research fields 13. Wrapping up and future perspectives Index
