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Full Description
Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances.
New Perspectives on Critical Marketing and Consumer Society is a groundbreaking textbook allowing readers to understand, critique and engage with this disrupted context. Editors Elaine L. Ritch and Julie McColl bring together a range of specialist contributors to identify and examine widespread social and technological disruptions in the marketplace, covering new topics that illustrate new consumer values, through chapters examining:
disruptive innovation
'woke' branding
data ethics
social shopping
inclusive identities
retail spaces as examples of disruption innovation.
The work presents an in-depth discussion of the newest social and technological developments around marketing and consumption across core three themes, 'Disruption and the digital landscape', 'Pseudo Modernity and co-creation of experiences', 'Evolutionary societies and woke branding'. Chapters illustrate how current advances in business and marketing are looking at different approaches for a radically new landscape in marketing and consumer behaviour. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide through changing and fast moving business and retail contexts for all upper-level students of marketing, branding and consumer behaviour.
Contents
Chapter 1: Introduction Julie McColl and Elaine L. RitchPart 1: Disruption and the digital landscape
Chapter 2: Disruptive Innovation Elaine L. Ritch and Julie McColl
Chapter 3: The changing landscape of consumerism: advancing the SOR framework of stimuli that encourages impulsive online consumption Fiona Keegan, Elaine L. Ritch and Noreen Siddiqui
Chapter 4: Customer-company relationships: The key dimensions and leveraging social media to build relationships Nilay Balkan
Chapter 5: Data ethics: trust security and data ownership in marketing transactions Julie McColl and Elaine L. Ritch
Chapter 6: Social media, social comment and the moralising media landscape Lindsey Drylie Carey, Mary Irwin and Jennifer Anne Yule
Part 2: Pseudo Modernity and co-creation of experiences
Chapter 7: Pseudo Modernity Elaine L. Ritch and Julie McColl
Chapter 8: The Customer Engagement Journey: Establishing Propositions Cara Connell, Ruth Marciniak and Lindsey Carey
Chapter 9: The use of Retail Spaces as Examples of Disruption Innovation Ruth Marciniak
Chapter 10: Social shopping: Implications for Store Retailing Noreen Siddiqui
Chapter 11: Experiencing the experience economy Jenny Flinn
Part 3: Evolutionary societies and woke branding
Chapter 12: Brand purpose and woke branding campaigns Julie McColl, Elaine L. Ritch and Jennifer Hamiton
Chapter 13: Woke awareness for sustainability Elaine L. Ritch and Julie McColl
Chapter 14: The race to the bottom: moving closer to home? Elaine L. Ritch and Julie McColl
Chapter 15: Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing Elaine L. Ritch and Christopher A. Dodd
Chapter 16: A platform for empowerment: Social media and the social diffusion of the #MeToo movement Stephanie Nicholson, Julie McColl and Elaine L. Ritch
Chapter 17: Concluding comments and future directions post Covid-19 Elaine L. Ritch and Julie McColl
