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Full Description
Becoming a successful entrepreneur is impossible without accepting risk - the question is which risk to take and at what time. Expert authors Thomas G. Pittz and Eric W. Liguori draw on years of working with and in early-stage ventures to provide guidance for managing the risk associated with these decisions. Throughout this book, they offer practical, no-nonsense advice for marketing and financing your business, bringing on partners and employees, networking with key connectors, and launching your business as inexpensively and aggressively as possible.
Following lean startup logic, The Entrepreneur's Guide to Risk and Decisions: Building Successful Early-Stage Ventures cuts through to the strategically important - and emotionally charged - decisions that separate the successful entrepreneurs from the unsuccessful. It is designed to help entrepreneurs move quickly, rapidly iterate their business models based on customer feedback, and provide guideposts for managing the risks inherent in all startup ventures.
Contents
Chapter 1. ProcessI. Ideas vs Execution
II. Business Plans vs. Business Models
III. Prototyping
IV. The Pitch
V. Market Segmentation & Pivoting
Chapter 2. People
I. Finding and Selecting Partners
II. Determining Equity & Vesting
III. Building Culture
IV. Hiring Employees
V. Choosing Mentors
Chapter 3. Networks
I. Networking Fundamentals
II. Navigating Networks (ESOs, community services, etc.)
III. Building Networks
IV. Exploiting Networks
V. Maintaining Networks
Chapter 4. Sales & Marketing
I. Learning to Sell
II. Sales Pipeline and Tracking Metrics
III. Failure, Rejection, Learning
IV. Guerilla Marketing
V. Pricing Models
VI. Branding
Chapter 5. Financing
I. Financial Literacy
II. Bootstrapping
III. Crowdfunding
IV. Equity Financing
V. Debt Financing
Chapter 6. Nuts and Bolts
I. Legal Considerations (filing your business, ownership decisions, etc.)
II. Human Resource Basics (important laws & filings, etc.)
III. Compliance & Business Systems
IV. Tax Considerations
V. Exit Strategies
