Big Ideas in Public Relations Research and Practice (Advances in Public Relations and Communication Management)

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Big Ideas in Public Relations Research and Practice (Advances in Public Relations and Communication Management)

Frandsen, Finn (EDT)/ Johansen, Winni (EDT)/ Tench, Ralph (EDT)

ウェブストア価格 ¥23,020（本体¥20,928）
Emerald Publishing Limited（2019/10発売）
外貨定価 US$ 111.99
ポイント 209pt

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製本 Hardcover:ハードカバー版／ページ数 216 p.
言語 ENG
商品コード 9781838675080
DDC分類 659.2

Full Description

Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries.

In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the 'bigger picture', the collection expands public relations research to include more theory-building, more cross-disciplinary research, and more innovation in practice.

The 12 unique contributions from scholars based in Germany, Denmark, The Netherlands, France, Romania, the UK, Finland, Portugal and the USA explore the challenges surrounding communication, management and big ideas. Some of the topics discussed include: corporate identity, millennial engagement, strategic communication in the internationalization of firms, public relations in the start-up community and, social capital.

1. How Strategic Communication Facilitates the Internationalisation of Firms: A Situational Framework; Jule Keller-Bacher and Ansgar Zerfass 2. When Data Is the Issue: Re-conceptualizing Public Relations For the Platform Economy; Sine Nørholm Just and Rasmus Kjærgaard Rasmussen
3. Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video; Gregory De Blasio, Komala Mazerant and Brad Scharlott
4. Engaging Millennials in the Energy Transition; Renate Dam, Wim J.L. Elving and Roel van Veen
5. The new "cat" of the Internet: China's panda diplomacy on Twitter; Zhao Alexandre Huang and Rui Wang
6. The Visual Turn: Corporate Identity as an Alternative Public Relations Tool; Alexandra Crăciun
7. Beyond Organizational Centricity in Strategic Communication: Lessons Learned From Organized Religion; Markus Wiesenberg
8. "We Don't Need PR Yet": Challenging Misconceptions of Public Relations in The Startup Community; Sarah VanSlette
9. How Do Public Relations Practitioners Build Social Capital?; Paul Willis and Andy Green

10. The big idea of employees as strategic communicators in public relation; Vibeke Thøis Madsen and Joost Verhoeven
11. Four News Media Roles Shaping Agenda-building Processes; Mark Badham
12. Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity; Mafalda Eiró-Gomes and Vanessa Moreira