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Full Description
Packed with advice, tips, best practice, business case studies, strategic insights and lots more, this book will help you and your organisation get real results from Facebook, Instagram, LinkedIn and many other platforms. We even included a few behind the scenes stories from over the years (some of which we promised never to tell!).
For the last 10 years, businesses all over the UK have been enjoying transformative results after attending the 'Embrace The Space' social media masterclass delivered by Gary Ennis and Colin Kelly. Now, for the first time, all the learning and entertainment that makes the day so popular is available in this book.
Gary and Colin have a natural rapport and an extensive knowledge of social media as it applies to small and medium business use. 'Embrace The Space' isn't just about understanding Facebook or Twitter, it's about an attitude; understanding what makes you special, understanding your customers and having fun.
Written during summer 2020 this is a fresh, inspirational look at what it takes to succeed with social media in a post lockdown world.
Contents
Introduction - We don't have a choice on whether we DO social media, the question is how well we DO it.
Chapter 1 - It's not all just cat videos (but you should probably still make some)
Chapter 2 - The golden rules of success on social media (and why sharing is caring)
Chapter 3 - The social platforms explained (with some help from a teenager)
Chapter 4 - The dreaded social media algorithms (and why it's no longer just a numbers game)
Chapter 5 - How to beat the algorithms (with some knock-out engagement tactics)
Chapter 6 - Creating great content (which stands out from the crowd)
Chapter 7 - Live streaming, webinars and video conferencing (and why digital 'face to face' still matters)
Chapter 8 - Paid social media (and why most businesses do it wrong)
Chapter 9 - Social customer service (and our 'famous' 3 B's)
Chapter 10 - Ratings, reviews and recommendations (and encouraging your customers to do your marketing for you)
Chapter 11 - The rise of the social media influencer (and how to get the most for your money if using one)
Chapter 12 - Tone of voice (and developing your brand personality)
Chapter 13 - Social media dangers (and staying on the right side of the law)
Chapter 14 - Cyber security (and the steps to protect against anti-social behaviour)
Chapter 15 - Learning from the data (and why you should never measure hits)
Chapter 16 - Social media in the mainstream media (and how to grab headlines in the real world)
Chapter 17 - Why your website still matters (and the importance of blogging)
Chapter 18 - Viral videos (with some nostalgic advice from a cat)
Chapter 19 - Before you go: Dinosaur or Dodo? (probably neither because you're reading this)
Bonus chapters - SEO, Podcasting, Email Marketing, Social in the Real World
About the authors - More about Colin (as written by Gary) and more about Gary (as exaggerated by Colin).
Epilogue - Embrace The Space: how it all began.
