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Full Description
The pace of technological innovation has accelerated rapidly over the past decade, and this has led to Disruptive Business Strategies (DBS) that have reshaped many industries. Technology has been essential for creating and sustaining many new businesses, and also giving them a competitive edge.
This volume of Review of Management Literature (RoML), focuses on two key areas: The first is the latest technologies that are disrupting traditional business models, including artificial intelligence, blockchain, cloud computing, and the Internet of Things. The second is the disruptive business strategies that are being used to leverage these technologies, including platform-based business models, ecosystem-based strategies, and open innovation. The papers included in this volume have measured the extent of depth and coverage of the literature on technological innovations.
Illustrated throughout with these latest literature review summaries and future research areas, this volume will be of special interest to academicians, researchers, and practitioners seeking to understand the technology-driven changes that are revolutionising the modern business world.
Contents
Chapter 1. Leveraging Disruptive Technologies and Strategies for Competitive Advantage; Vinaytosh Mishra and Rahul Pratap Singh Kaurav
Section 1. Disruptive Innovations and Market Transformation
Chapter 2. Change Management in the Adoption of Disruptive Innovation: A Critical Review; Gayatri Panda, Amarnath Padhi, and Manoj Kumar Dash
Chapter 3. A systematic review of hospitality and tourism industry through the lens of disruptive innovations; Anoop Kumar, Anil Singh Parihar, and Pooja Jain
Section 2. Evolving Digital and Artificial Intelligence Landscape in Services and Marketing
Chapter 4. Digital Enigma: Understanding Ethical Dilemmas in Design and Marketing; Manoj Kumar Kamila, Sahil Singh Jasrotia, and Shagun Chib
Chapter 5. A Bibliometric Analysis and Visualization of Medical Artificial Intelligence Research; Yonghao Liu and Yu Mu
Chapter 6. Metaverse Marketing: A Guide to Reaching the Next Generation of Consumers; Piyush Gupta, Vivek Mishra, Anshuman Adarsh Sahu, and Priya Jindal
Section 3. Sector-Specific Technological Disruptions
Chapter 7. A Review of Self-Service Technology Adoption in the Tourism and Hospitality Industry; Surabhi Gore
Chapter 8. Sustainable Competitive Advantage in Heritage Tourism: Leveraging Cultural Legacy in a Data-Driven World; Aditi Nag and Smriti Mishra
Chapter 9. Transformative Influence of Disruptive Innovations on Markets and Business Performance; Sumit Narula and Dhruv Sabharwal
Chapter 10. A Literature Survey of Technological Disruptions in the Services Sector; Sheereen Fauzel, Verena Tandrayen-Ragoobur, and Shashi Jeevita Matadeen
Section 4. Strategic Perspectives in Business and Technology
Chapter 11. Navigating Strategic Leadership: Unraveling the Dynamics of Technological Innovation in Organizations; Anjali Singh and Sumi Jha
Chapter 12. Collaborative arrangements in developing successful business strategies: literature review; Maria Prokofieva
Section 5. Overview of Smart Technologies and Services
Chapter 13. A Literature Review on Smart Technologies in Service Systems: What should we work in Future?; Goknur Arzu Akyuz and Dursun Balkan
Chapter 14. Exploring the Internet of Things-Marketing Connection: A Bibliometric Review and Directions for Future Research; Mohammad Zaid and Rahela Farooqi
