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Full Description
Tourism Intelligence for Destination Management explores the emerging field of tourism intelligence as a crucial tool for managing tourist destinations in the age of advanced technology. By leveraging data and innovative technological tools, tourism intelligence facilitates comprehensive destination management that aligns with the evolving needs of the tourism industry. While research in this area has gained significant traction in recent years, it remains a relatively new field that offers unique opportunities to incorporate new trends, especially those driven by technology, into destination management strategies. This timely work bridges the gap between theoretical frameworks and practical applications, shedding light on both the successes and challenges of smart tourism models in real-world settings.
Through critical discussions and debate on key issues, such as planning, social capital, and multi-stakeholder involvement, the book aims to provide a holistic view of the opportunities and challenges associated with tourism intelligence. Drawing on a series of case studies, it highlights real-world applications of these concepts, offering valuable insights into the future of tourism intelligence, personalised services, and the intelligent management of destinations. Essential reading for scholars, policymakers, and tourism professionals seeking to understand and implement smart tourism strategies.
Contents
Section 1. Tourism Intelligence: Concepts and Tools
Chapter 1. Tourism Intelligence: Basic Concepts; Cristina Barzallo-Neira, Diana López-Molina, and Juan Ignacio Pulido-Fernández
Chapter 2. Tools at the Service of Tourism Intelligence; Juan Ignacio Pulido-Fernández and Cristina Barzallo-Neira
Chapter 3. Tourism Data Analysis and Big Data; Inmaculada Gallego Galán
Chapter 4. Tourism Intelligence and Innovation in Destination Management; Isabel Carrillo-Hidalgo
Chapter 5. Tourism Intelligence Systems: Justification, Content and Critical Success Factors; Juan Ignacio Pulido-Fernández and Cristina Barzallo-Neira
Section 2. The Role of Tourism Intelligence in Destination Management
Chapter 6. Tourism Intelligence in Destination Planning: From Data to Territory; Jairo Casado-Montilla
Chapter 7. Governance and Social Capital in Destination Management: Stakeholder Participation in the Implementation of Tourism Intelligence; Diana López-Molina
Chapter 8. Boosting the Competitiveness of Destinations through Tourism Intelligence; Marco Tregua and Anna D'Auria
Chapter 9. Tourism Intelligence in the Transformation of Destinations towards Sustainability and the Challenge of the Climate Emergency; Erika Harms
Chapter 10. Chaordic Navigation: Hotel Resilience in the Shadow of the Gaza Conflict; Christina Karadimitriou, Serkan Uzunogullari, and Nikolaos Pappas
Section 3. The Future of Tourism Intelligence
Chapter 11. The Great Opportunity for Tourism Intelligence: Smart Tourist Destinations; Cristina Barzallo-Neira and Juan Ignacio Pulido-Fernández
Chapter 12. Tourism Intelligence to Ensure Carrying Capacity and Combat the Degradation of Destinations; José Manuel Sánchez-Martín
Chapter 13. Data Hyper-Segmentation and Traveler Experience Optimization: Travel Patterns and Customer Expectations; Monica Coronel and Anna Irimiás
Chapter 14. The Influence of Global Economic and Social Fluctuations on Tourism: How can it be Addressed from a Tourism Intelligence Perspective?; Marcelino Sánchez-Rivero
Section 4. Applied Perspectives on Tourism Intelligence
Chapter 15. Smart Destination Models: Is All that Glitters Gold?; María Isabel Eljuri-Jaramillo and Lourdes Monserrat Sánchez-Rodas
Chapter 16. Tourism Intelligence Systems and Data-Driven Management: The STD-CV Model Experience in the Region of Valencia; David Giner-Sánchez and Marco Antonio Celdrán-Bernabeu
Chapter 17. Mapping Smart Tourism Models in Europe: From Smart Destinations to Tourism Intelligence Systems; Ginesa Martínez-del Vas and Miguel Puig-Cabrera
Chapter 18. Tourism Intelligence Systems in Latin America: A General Review; Eréndira Miranda Núñez
