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Full Description
Artificial Intelligence applications play a crucial role in modern businesses across various industries. The Role of Artificial Intelligence Applications in Business examines key aspects of how digital technologies impact businesses, including AI-powered chatbots, self-service portals, and online customer support systems which can help enhance the overall customer experience. In addition, digital technologies enable businesses to collect and analyse vast amounts of data (big data analytics). This data provides valuable insights into customer behaviour, market trends, and operational performance, thereby helping businesses make informed decisions and personalise their offerings.
Moreover, automation and digital tools help streamline processes, and reduces manual efforts and errors. For instance, project management software, CRM systems, and ERP solutions optimise workflows, leading to increased efficiency and productivity. Digital marketing channels such as social media, search engine optimization (SEO), and online advertising allow businesses to reach their target audience more effectively and at a lower cost compared to traditional methods. Personalised marketing campaigns based on data analysis further enhance customer engagement. Digital technologies have transformed the way businesses sell products and services. The book will help readers in understanding the role of artificial intelligence in promoting business and management success.
Fulfilling a growing need for aligning business strategy and educational curriculums with the evolving skills required for business workplaces Technological Innovation and Sustainability for Business Competitive Advantage presents a thorough understanding of how business, education and technology can enable current and future leaders to contribute positively to the digital transformation currently in play across the globe.
Contents
Chapter 1. Acceptance of Artificial Intelligence in Jordanian Firm: An Overview; Ra'ed Masa'deh, Dmaithan Abdelkarim Almajali, and Lama Ahmad Alsmadi
Part I. AI in Business and Management
Chapter 2. A Machine-Learning Based Buffer Estimation for Construction Schedules under Uncertainty; Naser Musa Al lozi and Naihui He
Chapter 3. Digital Transformation and Smart City Management - Successful Cases and Experiences; Nadia Abdelkrim, Reham Hussain Moala, Sara Hamouda, Aissa Kadiri, and Abdenour Namani
Chapter 4. The Mediating Role of Agility in the Relationship between Digital Transformation and Organizational Resilience in Saudi Healthcare Organizations; Salma Saleh Bamasoud
Chapter 5. Successful Users' Intention to Use Business Analytics Systems: A Literature Review; Ala'a Hamdi Gharaibeh and Normalini Md Kassim
Chapter 6. The Impact of Artificial Intelligence on Jordanian Companies' Innovation Performances; Mohammd Abuhashesh, Duha Anas Momani, Shafig Haddad, Fandi Omeish, and Ra'ed Masa'deh
Chapter 7. The Uses of Artificial Intelligence in Cybersecurity: Opportunities and Challenges; Dania Abuzer and Mahmoud Maqableh
Chapter 8. Exploring the Opportunities and Challenges of using AI in Education: Integrating TAM, TRI, and DOI Theoretical Frameworks; Heba Al-Hyasat, Hazar Hmoud, and Mahmoud Maqableh
Chapter 9. The Human Factors in Information Security: Bridging the Gap between Technology and User Behavior; Mariam Al-Omari and Mahmoud Maqableh
Chapter 10. Emerging Cyber Threats from the Dark Web: Implications for Cybersecurity; Luay Sultan and Mahmoud Maqableh
Part II. Digital Technologies in Business
Chapter 11. Does Financial Technology's Role Impact Achieving a Competitive Advantage for Commercial Banks?; Husni Hasan Samara, Hayder Jerri Mohsin, Hussien Atia Aldaaif, Laith Yousef Bani Hani, Mohammad Zakaria AlQudah, and Ra'ed Masa'deh
Chapter 12. The Regulation of the Central Bank of Jordan and Financial Technology to Attain Digital Financial Inclusion in The Jordanian Banking System; Yazan Abdullah Qasrawi, Majd Mahmoud Bani Theyab, Zayed Nawaf Awad Al dwairi, Raed Hasan Mohammed Bany Issa, and Mahmoud Awad Bani Theiyab
Chapter 13. The Moderating Role of Trust and Commitment on the Relationship Characteristics AIS and the Improving Financial Performance in Jordanian Commercial Banks: A Literature Review; Dania Abdelqader Saleem Alia and Marah Essam Al Safadi
Chapter 14. How Business Intelligence Systems Leads to Green Human Resource Management?; Tamara Adel Al-Maaitah, Mahmoud Mohammad Al-Ajlouni, Dirar Abdelaziz Al-Maaitah, and Ra'ed Masa'deh
Chapter 15. The Impact of Using Blockchain Technology on Environmental Accounting: A Literature Review; Amal Salama Al Sarhan
Chapter 16. The Impact of Business Intelligence in the Banking Sector; Tamara Adel Al-Maaitah
Chapter 17. The Contribution of Islamic Banking to Achieving Economic Development: The Jordan Islamic Bank as a Model; Raed Hasan Mohammed Bany Issa
Chapter 18. Behavioural Nudges and their Relationship to Islamic Digital Finance; Zayed Nawaf Awad Al dwairi, Ibrahim Abd AL Halim Obada, Raed Hasan Mohammed Bany Issa, Yazan Abdullah Qasrawi, and Majd Mahmoud Bani Theyab
Chapter 19. Acceptance of Knowledge Management Driven Internet of Things: A Survey Study in the Jordan Health Sector; Tamara Adel Al-Maaitah
Part III. Social Media and Organizational Impacts
Chapter 20. Recruiters Use of Social Media Screening in the Recruitment Process: Examining the Awareness of University Students; Ashraf Bany Mohammed and Mariam Al-Omari
Chapter 21. Examining the Factors Affecting E-Loyalty in Jordanian Telecommunications: The Role of E-Satisfaction as a Mediator; Heba Al-Hyasat and Mahmoud Maqableh
Chapter 22. Facility Management Implementation in Government Apartments: A Review of Critical Success Factors; Muhammad Nor Fuad Ishaka
Chapter 23. Exploring Critical Success Factors for Facility Management Implementation at the Public Training Institute; Faridah Abdul Rahim
Chapter 24. The Moderating Influence of Corporate Governance and Auditor Capabilities on the Relationship between Auditor Independence and Internal Audit Efficiency: A Literature Review; Amal Tayseer Al Amr and Zaid Abd al kareem Jaradat
Chapter 25. The Effect of Auditors' Identity on External Audit Quality: The Mediating Role of Auditors' Creativity; Leena Nasser Abu Olim and Mohannad Obeid Al Shbail
