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Full Description
Assertiveness is a philosophy of life and a way of conducting business founded on respect and consideration towards others. Relationships based on trust, respect, openness, and sincerity can be forged through assertiveness. This timely work delves into the intricacies of assertiveness and its profound impact on personal and business competitiveness, within the context of emerging and developing countries. In an era marked by globalisation, cultural diversity, and rapidly evolving business landscapes, assertiveness has emerged as a critical skill. This book explores how assertiveness can be harnessed to enhance competitiveness, organisational culture, and professional growth in regions experiencing dynamic economic changes.
The book's scope, the theoretical and methodological foundations, the populations targeted, the managerial implications, and the valuable and diverse approaches will appeal to researchers and academics, upper-level postgraduate students, and leaders from private, public, and third-sector companies.
Contents
Chapter 1. Assertiveness in the Workplace: Personal and Business Competitiveness in Emerging and Developing Countries; Connie Atristain-Suárez and Susana Castaños-Cervantes
PART I. Assertiveness as a Personal Feature for Competitiveness and Business Success
Chapter 2. Assertive Communication for Personal and Business Success; Ekaterina Panarina
Chapter 3. Assertiveness, Trait Competitiveness, and Perception of Performance as Emotional Intelligence Predisposing Factors; Ignacio Alejandro Mendoza Martínez, Víctor Xochitototl Nava, Juan Carlos Castaño-Benjumea, Angélica María Hernández Triviño, and Liliana Raquel Ruiz Fuentes
Chapter 4. Assertiveness as the Ethical Act of Being a Singular Person: Choosing Oneself and Affrontement (front-facing) for Loving Communication; Rafael García-Pavón and Catalina Elena Dobre
PART II. Assertiveness and its Impact on Business Culture and Competitiveness
Chapter 5. Disruptive Innovation as an Instrument for Enhancing Organisational Culture and Business Competitiveness: The Transversality as an Identity Element of Assertive Organisations; Ananya Rajagopal and José Anselmo Pérez Reyes
Chapter 6. Assertiveness as a Critical Factor for Organisational Adaptability in Service SMEs; Jacqueline Y. Sánchez-García and Juan E. Núñez-Ríos
Chapter 7. Managerial Skills and Assertive Communication within the Framework of Technological Mediation; Omar Alejandro Pérez Cruz, César Alfredo González González, and Karina Orozco-Rocha
PART III. Assertiveness and Assertive Communication as Valuable Tools Professionally and within Enterprises
Chapter 8. Assertive Communication and its Role in Family Business Management: A Case Study in Juarez, Mexico; Carlos Jesús González-Macías, Diego Adiel Sandoval-Chávez, Luis Adrián Lozoya-Muñoz, and Aida-Yarira Reyes-Escalante
Chapter 9. Assertiveness in Coffee Agri-food Chain Business; Marisol Velázquez-Salazar, Connie Atristain-Suarez, Nadia Viridiana Vega Vera, and Ana Erika Castaneda Martínez
Chapter 10. Assertiveness on Women; Niceta Ireri
Chapter 11. Experiences of Assertive Communication in Formative and Professional Relationships in Higher Education; Rosa María Nashiki-Angulo
Chapter 12. Assertiveness as the Catalyst for Sustainable Growth and Global Competitiveness: Future Perspectives and Practical Implications; Connie Atristain-Suárez
