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Full Description
Theory and Practice in Hospitality and Tourism Research: An ASEAN Context bridges theory and practice through empirical and conceptual studies, presenting a curated collection of empirical and conceptual studies, that examine diverse facets of hospitality and tourism development across ASEAN destinations.
The Association of Southeast Asian Nations (ASEAN) stands as a pivotal intergovernmental organisation, fostering economic, political, social, and cultural collaboration among its ten member states. Within this dynamic regional context, hospitality and tourism research demands a nuanced approach that bridges robust theoretical frameworks with practical, actionable insights. This volume addresses the critical need for such integration by presenting a curated collection of empirical and conceptual studies that examine diverse facets of hospitality and tourism development, management, marketing, education, and sustainability across ASEAN destinations.
As part of a dedicated series advancing hospitality and tourism education, research, and professionalism in Southeast Asia, this timely work champions a collaborative ethos among scholars, educators, industry practitioners, policymakers, and students. By encouraging co-authored chapters and fostering dialogue between academia and industry, the volume ensures that research not only informs practice but is also shaped by real-world challenges and opportunities.
Contents
Chapter 1. Introduction: A Tapestry of ASEAN Hospitality and Tourism; Jeetesh Kumar, Rupam Konar, Devi Kausar, and Daryl Ace V. Cornell
Chapter 2. Community-Based Tourism: A Design Approach; Ani Wijayanti, Atun Yulianto, Emmita Devi Hari Putri, and Edi Yulianto
Chapter 3. Empowering Village Tourism; Indra Prawira, Nur Afny Catur Andryani, Devi Fitrianah, Santy Li, and Didik Ciptadi
Chapter 4. Indigenous Gastronomy: From Practice to Tourism Learning; Fitri Abdillah, Sri Fajar Ayuningsih, and Wiwin Indiarti
Chapter 5. Tourism Villages Surviving Covid; Ghifari Yuristiadhi Masyhari Makhasi and Supriyanto
Chapter 6. ASEAN Integration and Tourism: Post-Pandemic Era; Gabriella Fardhiyanti and Agita Pasaribu
Chapter 7. Migrant Workers in Bali; Rindo Bagus Sanjaya, Nagathisen Katahenggam, and I Nyoman Sujana
Chapter 8. Soft Power Strategies in Destination Attractiveness; Kevin Fuchs and Connor Brannum
Chapter 9. Sustainable Diversity, Equity and Inclusion in the Digital Workplace of the Hospitality and Tourism Industry in ASEAN; Samuel Adeyinka-Ojo, Blessing Adeyinka-Ojo, Malini Sathappan, Mahadi Hasan Miraz, and John Teo
Chapter 10. Hospitality Sector Employee Attraction and Retention Strategies; Gopinath Sangaran, Gobinath Selvanayagam, Devendren Sathasivam, Sarthinathan Rajasamy, and William Quah Lee Poh
Chapter 11. Value-Driven Risk Management in Tourism; Mona Fairuz Ramli, Diana binti Mohamad, Nor Rabiatul Adawiyah Binti Nor Azam, and TPr Amelia Neoh Siew Yin
Chapter 12. India-ASEAN Cultural Tourism: 30 Years of Exchange; Sujay Vikram Singh, Rashmi Jha, Premendra Sahu, Pravin Chandra Singh, Abhishek Kumar Pandey, Parag Shukla, and Sudhanshu Dubey
Chapter 13. Sustainable Development Challenges; Nor Suzylah Sohaimi, Nor Rabiatul Adawiyah Binti Nor Azam, and Muhamad Syukri Sohaimi
Chapter 14. Responsible Practices in Malaysia; Nazirullah, Ahmad Puad Mat Som, Irfan Nawaz, Hazim Ryad Momani, Saaherah Basil Alkilany, Yb Khairul Firdaus Akbar Khan, and Sabeeha Rahman
Chapter 15. Digitalization of the Tourism Industry: Technology Adoption for Tourism Service in ASEAN; Supina Supina, Parameth Voraseyanoth, and Abuelhassan Elshazly Abuelhassan
Chapter 16. Conclusion: Rethreading the ASEAN Hospitality and Tourism Tapestry; Jeetesh Kumar, Rupam Konar, Devi Kausar, and Daryl Ace V. Cornell
