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Full Description
In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices. Sustainability is, therefore, acting as a key driver for innovation, encouraging retailers and brands to adopt out-of-the-box thinking and find novel solutions without exploiting the environment.
As society contends with the realities of a cost-of-living crisis, brands grapple with multifaceted challenges: from dwindling consumer resources to the diminishing vitality of traditional retail spaces. Embracing technology as an ally, Future Priorities for Design, Branding, Marketing and Retail unravels the transformative role it plays in amplifying brand resonance, propelling a seismic shift in the fabric of communication between brands and their audience.
Future Priorities for Design, Branding, Marketing and Retail offers essential insights for brands navigating these uncharted waters, instigating a paradigm shift in design, branding, and marketing that intertwines sustainability with technological innovation. With fascinating insights from both practitioners and scholars, it crystallises a holistic understanding of the dynamic landscape, orchestrating ideas and experiences that illuminate the path forward for retailers and marketers in the post-pandemic world.
Contents
Chapter 1. Introduction to the Future Priorities for Design, Branding, Marketing and Retail: The Era of Technology and Sustainability; Courtney Chrimes, Rosy Boardman, T C Melewar, and Charles Dennis
Chapter 2. Sustainable Fashion Product Development: Challenges and Innovations; Rachel Parker-Strak
Chapter 3. The Impact of AI and 3D Digital Tools on Fashion Product Development; Charlene Gallery, Courtney Chrimes, and Amrit Bath
Chapter 4. Technical Garment-Fit Innovation as Sustainable Design and Manufacture; Clare Richardson
Chapter 5. Extending the Social Brand Activism Framework: A Comprehensive Exploration of Regressive Brand Activism - Definition, Dimensions and Manifestations; Pratibha Ram
Chapter 6. Metaverse Fashion Week: A Costly Fad or a Future Worth Investing in?; Darya Badiei Khorsand, Daniella Ryding, and Gianpaolo Vignali
Chapter 7. Not Just a Chat: Transforming the Luxury Fashion Shopping Experience through AI Chatbots; Eddie Ruofei Chen
Chapter 8. Navigating the Notion of Sustainability for Textile and Fashion Marketing through Indigenous Knowledge (Study Case: Baduy Tribe, Indonesia); Asyifa R. Jiniputri, Claudia E. Henninger, Jane Wood, and Lei Zeng
Chapter 9. Addressing the Era of Sustainability in Fashion Marketing Higher Education: A Radical Proposal for Change; Fiona Velez-Colby and Jo Conlon
Chapter 10. The Integration of Artificial Intelligence in Marketing Education within the Context of Education for Sustainable Development (ESD); Yao Yao and Ziqing Wang
Chapter 11. Designing for Circular Economy: Sustainable Fashion Retail Practices in the Digital Era; Walter Chipambwa and Edlight Mutungwe
Chapter 12. The Resale Revolution: How Do Digitalisation, Consumption and Sustainability Intersect in Clothing Recommerce?; Katherine Duffy
