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Full Description
Mindfulness has gained significant traction within the business community worldwide. Mindful Marketing and Strategic Management focuses on current advancements in the realm of mindfulness and its application for both effective marketing and strategic management practices. It presents readers with techniques to adopt mindfulness as a major driver for long-term success
This edited book includes various strategies for marketers and practitioners to engage customers in a thoughtful and meaningful way. Businesses that use a mindful approach may develop true relationships with their target audience, encourage positive consumer behaviour and loyalty, and have a beneficial social effect through their products or services.
The book is a great resource for management and practitioners as it provides practical tools and approaches for incorporating mindfulness into effective strategic management practices, such as leadership and workplace culture, which is vital for organisational success and employee wellbeing. The book provides suggestions on how to incorporate mindfulness into strategic planning, decision-making processes, and team cooperation. By using a mindful approach, practitioners may improve their efficacy, inventiveness, and overall performance, eventually contributing to long-term corporate success.
Contents
Chapter 1. The Impact of Mindfulness on Consumer Engagements and Marketing Strategies; Tran Minh Tung, Duong Hoai Lan, and Vo Thi Kim Oanh
Chapter 2. Sustainable Consumption and Generational Cohort: A Study into Product Country Image and Consumer Scepticism; Huat Wei Huang, Tze Yin Lim, Siew Ling Liew, and Mung Ling Voon
Chapter 3. Explaining Mindful Tourism in Indonesia: Applying the Protection Motivation Theory; Rokhima Rostiani and Karlina Maizida
Chapter 4. The Double Dividend of Mindfulness in Digital Marketing: How Mindfulness Can Drive Sustainable Consumption in the Era of Digital Distraction; Shamim Ahmed Khan, Motoki Watabe, and Soo Yeong Ewe
Chapter 5. Mindfulness and Management; Stephen T. Homer and Cindy Chuah
Chapter 6. Mindfulness in Practice: Biti's Journey to GNH-Certified Corporate Happiness and Sustainable Well-Being in Business; Van Nguyen Tran Kieu, Mai Dao Thi Ngoc, Vu Thanh Tam Nguyen, and Thu Hang Hoang
Chapter 7. Unearthing Leadership In Higher Education: How Leader-Member Exchange Intervenes Its Impact on Commitment to Change?; Mung Ling Voon, May Chiun Lo, and Kwang Sing Ngui
Chapter 8. Integrating Islamic Principal in Conditional Cash Transfer: A Theory of Change Approach to Achieving Sustainable Development Goals in Poverty Alleviation; Mohd Suffian Mohamed Esa, Hairunnizam Wahid, Salmy Edawati Yaacob, and Abdul Hayy Haziq Mohamad
Chapter 9. Leveraging of Business Growth Strategies for Superior Firm Performance in the Malaysian Property Sector; Kartinah Ayupp, Daw Tin Hla, Mohd Waliuddin Mohd Razali, and Faizul Ayupp Dino
