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Full Description
Africa's creative economy is capturing global attention, powered by bold storytelling, digital innovation, and deep cultural authenticity. From Nollywood's cinematic rise to the worldwide influence of Afrobeats and the emergence of circular fashion, the continent's creative industries are not only thriving—they are redefining Africa's place on the world stage.
Africa's Creative Frontiers brings together leading scholars and practitioners to examine how fashion, music, and film are transforming African economies. It explores intersections with tourism, sustainability, and entrepreneurship, highlighting perspectives from across Africa, including Nigeria, Ghana, Kenya, Tanzania, and South Africa. This book offers critical perspectives on the challenges and opportunities shaping Africa's creative industries, country-level and regional insights into key sectors and strategic guidance on innovation, intellectual property, and evolving business models.
An essential resource for academics, policymakers, and cultural entrepreneurs. This book reimagines Africa's creative future and its growing influence on global cultural and economic landscapes.
Contents
Foreword; Charles Igwe
Part I. Introduction and Cross-Cutting Themes
Chapter 1. Africa's Creative Economy: Global Frameworks, Regional Challenges, and Sustainable Opportunities; Ogechi Adeola
Chapter 2. Creative Work: Rethinking Tourism in Africa through Content Creation in the Creative Industry; Isaiah Adisa, Ihunanya Erondu, Lukman Lasisi, and Franklin N. Ngwu
Part II. Film and Visual Storytelling
Chapter 3. Nigeria's Movie Industry: An X-ray of Business Models; Oluyemi Theophilus Adeosun and Sheneni Felix Maiyaki
Chapter 4. The Emerging Socio-Economic Goldmine: The Popularity of Nollywood in South Africa; Amaechi Kingsley Ekene and Prince Obinna Njoku
Chapter 5. Digital Disruption in Sub-Saharan Africa's Creative Industry: How Netflix and Other Streaming Platforms Revolutionise Film Production and Distribution; Olaniyi Evans and Ogechi Adeola
Chapter 6. Rethinking the Creative Economy: Addressing Barriers and Exploring Solutions in the Ghanaian Performing Arts Sector; Emmanuel Nii-Ayi Solomon, Stephen Mahama Braimah, Gideon Awini, and Woelinam Kwame Dziewornu-Norvor
Part III. Fashion and Visual Arts
Chapter 7. Circular Fashion: Sustainable Approaches for Elevating Tanzania's Fashion Industry; Mary Raphael Marcel
Chapter 8. Circular Economy in African Fashion: Tradition, Innovation and Sustainability; Ogechi Adeola, George Kimathi, Deogratias Bugandwa Mungu Akonkwa, Emmanuel Mogaji, and Olaniyi Evans
Chapter 9. Harnessing Cultural Elements for Economic Prosperity: A Case Study of Terra Kulture in Nigeria's Creative Industry; Chinedu Ndigwe and Isaiah Adisa
Part IV. Music and Creative Soundscapes
Chapter 10. Marketing Africa Through Music: A Conceptual Model Based on Ghana's Music Industry; George Kofi Amoako
Chapter 11. Kenyan Music: Marketing Outreach Viability; Paul Katuse
Chapter 12. Nigerian Music in the African Creative Economy: Cultural Fusion and Innovation; Ogechi Adeola and Olaniyi Evans
Part V. Synthesis and Policy Direction
Chapter 13. Unlocking Africa's Creative Economy: Strategies for Growth in Film, Fashion and Music Industries — Conclusion and Recommendations; Ogechi Adeola
