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Full Description
This edited volume introduces underrepresented narratives on how digital media platforms shape identity, culture, and politics among young audiences in the Gulf Cooperation Council (GCC) countries, with a special focus on Bahrain and Saudi Arabia, two of the world's most digitally connected regions.
The 17 quantitative studies in this collection explore the extent to which social media platforms such as TikTok, Instagram, YouTube, and Snapchat influence Saudi youth values, affect Bahraini women's beauty standards, foster critical thinking among students, and enhance Saudi Arabia's global image and public diplomacy. It also examines how journalists at media institutions and Bahrain's Ministry of Information utilize artificial intelligence applications and WhatsApp to facilitate their work and communication.
The volume's reliance on a systematic adaptation of Cultivation Theory as a theoretical framework across the chapters ensures a coherent research agenda and methodological rigor. Its adoption of descriptive and quantitative approaches reinforces its academic contribution to media effects research.
The empirical insights presented in this volume are an essential resource for scholars, students, and policymakers interested in media, culture, and youth in the Gulf region.
Technological Innovation and Sustainability for Business Competitive Advantage highlights business problems faced by institutions in a scientific way, finding possible practical solutions. Contributing to setting and improving business theories and practices and encouraging scientific research in technological innovation and sustainability, volumes activate dialogue between academics, practitioners and individuals and provide recommendations to improve institutions.
Contents
Introduction
Chapter 1. Digital Platforms and Social Transformation in the GCC; Zainab Abdul-Nabi
Part 1. Digital Applications in Media Institutions
Chapter 2. Leveraging Artificial Intelligence in Bahraini Media Institutions in the Digital Age; Mohamed Alawainati
Chapter 3. The Role of WhatsApp in Enhancing Communication Among Employees of Bahrain's Ministry of Information; Sanad Jamal Sanad and Zainab Abdul-Nabi
Part 2. Social Media Uses Among University Students
Chapter 4. The Impact of Digital Learning Materials on the Cultural Identity of Saudi Students: A Field Study at the Technical College in Al-Ahsa; Fahad Al-Saleh and Zainab Abdul-Nabi
Chapter 5. The Impact of Snapchat on the Commitment of Al-Ahsa Technical College Students to Saudi Customs and Traditions; Ahmed Albednah and Zainab Abdul-Nabi
Chapter 6. YouTube's Impact on Academic Achievement Among University Students in Bahrain; Fadheela Al Aradi and Zainab Abdul-Nabi
Chapter 7. The Role of Cultural YouTube Channels in Developing Critical Thinking Among Visual Design Students: A Field Study at Bahrain Polytechnic; Sereen Abduljalil Alansari and Zainab Abdul-Nabi
Part 3. Digital Platforms' Influence on High School Students and Youth
Chapter 8. The Impact of Digital Platforms on Promoting Citizenship Values Among High School Students in Bahrain; Sheeren Hasan Ebrahim and Zainab Abdul-Nabi
Chapter 9. The Effects of TikTok on the Ethics of High School Students in Riyadh: A Field Study; Mohammed Al-Shareef and Zainab Abdul-Nabi
Chapter 10. The Impact of TikTok on Shaping the Values of Saudi Youth: A Field Study; Mohammed AlAhmari, Nawaf AlAbdali, Meshari Al Helal, and Zainab Abdul-Nabi
Chapter 11. The Impact of Instagram Platform on Beauty Standards Among Bahraini Women; Fatema Alnasser and Zainab Abdul-Nabi
Chapter 12. Exploring the Role of Social Media in Promoting Yoga Practices Among Saudi Youth; Abdullah Obaid Al-Anazi and Zainab Abdul-Nabi
Part 4. The Role of Social Media in Culture and Diplomacy
Chapter 13. The Role of YouTube in Spreading Bahraini Folklore: A Field Study; Ali Abdulla AlAbdulla and Zainab Abdul-Nabi
Chapter 14. The Role of Social Media in Enhancing the Creative Skills of Members of the Arabic Calligraphy Forum Club; Meshari Awwad Al-Otaibi and Zainab Abdul-Nabi
Chapter 15. Saudi Arabia's Digital Public Diplomacy Strategies from the Perspective of Saudi Diplomats: A Field Study; Ali A Al-Qahtani, Hani Baha Sab, Rami Al-Zahrani, and Zainab Abdul-Nabi
Part 5. Framing Narratives in Digital Platforms
Chapter 16. Media Framing of the Cultural Identity of Bahraini Youth on the Shabab Times Platform; Huda Daham Al Daham and Zainab Abdul-Nabi
Chapter 17. Framing Analysis of Hail University's X Account During Saudi National Day; Sulaiman Nawaf Al-Rashidi and Zainab Abdul-Nabi
Chapter 18. Between Admiration and Creativity: The Credibility of Digital Health Awareness Content by Gulf Influencers on Instagram; May Abdulaziz Eido, Eman Mohamed Janahi, and Zainab Abdul-Nabi
